Enigma is a dynamic, Newcastle-based integrated communications company, specialising in marketing, advertising, media, interactive, design, strategy, PR and events
January 4th, 2010
At his Stanford University commencement speech, Steve Jobs, CEO and co-founder of Apple and Pixar, urges us to pursue our dreams and see the opportunities in life’s setbacks — including death itself.
Source: http://www.ted.com/talks/lang/eng/steve_jobs_how_to_live_before_you_die.html
December 10th, 2009
Hey there. Season’s greeting!
Check out our latest newsletter – The Visibility issue, and a couple of TV commercials featured in the newsletter for TAFE WESTERN + BALANCE HEALTH CLUBS.
Enjoy!
October 9th, 2009
One of television’s iconic commercials – the RSPCA’s “Animal Walk” – has been lovingly brought back to life and re-released to celebrate RSPCA Awareness Week (October 1-10).
The original commercial was restored and remastered as a labour of love by Newcastle agency Enigma Communication, with Rod Tamlyn of Original Works, who rearranged and orchestrated the music (All Things Bright and Beautiful), and the Lab Sydney, which provided many hours of digital enhancement to the vision.
As many people would remember, the original commercial featured a “catwalk” of bandaged animals and introduced Australians to their favourite wombat, which went on to become the RSPCA mascot. The commercial was also responsible for coining the RSPCA’s slogan “All creatures great and small”.
Originally written in 1988 by Sean Cummins, the commercial was the first of its kind to go to air in Australia and won the prestigious industry award MADC Commercial of the Year in 1988.
Enigma Group Creative Director Brian Daly said the original commercial was one of the most recognised and loved the country has seen.
“It was a great pleasure to be able to bring such an iconic work back to life,” Brian said.
‘Not only is the RSPCA a very worthy and respected organisation, but for me, being able to work on giving one of this country’s best commercials a new lease of life has been very satisfying.”
For more information, contact Brian Daly, Enigma Group Creative Director, on 49255 100.
September 1st, 2009
SOME of the world’s biggest websites are taking sides as the most popular browser in history is phased out.
Internet Explorer 6 – for years the most popular program used to surf the web – is on the way out, with top sites dropping support for the ageing software.
Web browsers battle to convert IE6 users | News | News.com.au.
August 24th, 2009
Jonathan Harris wants to make sense of the emotional world of the Web. With deep compassion for the human condition, his projects troll the Internet to find out what we’re all feeling and looking for.
Source : http://www.ted.com/talks/lang/eng/jonathan_harris_tells_the_web_s_secret_stories.html
August 12th, 2009
This is where our team will share our thoughts, ideas, visions, tidbits, news – you name it – on all things marketing, advertising, pr and digital. Our goal is to keep you informed and entertained … and we definitely want to know what you have to say on the topic.