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Enigma is a dynamic, Newcastle-based integrated communications company, specialising in marketing, advertising, media, interactive, design, strategy, PR and events

Archive for October, 2009

Iconic RSPCA ad now brighter and more beautiful

Friday, October 9th, 2009

One of television’s iconic commercials – the RSPCA’s “Animal Walk” – has been lovingly brought back to life and re-released to celebrate RSPCA Awareness Week (October 1-10).

The original commercial was restored and remastered as a labour of love by Newcastle agency Enigma Communication, with Rod Tamlyn of Original Works, who rearranged and orchestrated the music (All Things Bright and Beautiful), and the Lab Sydney, which provided many hours of digital enhancement to the vision.

As many people would remember, the original commercial featured a “catwalk” of bandaged animals and introduced Australians to their favourite wombat, which went on to become the RSPCA mascot. The commercial was also responsible for coining the RSPCA’s slogan “All creatures great and small”.

Originally written in 1988 by Sean Cummins, the commercial was the first of its kind to go to air in Australia and won the prestigious industry award MADC Commercial of the Year in 1988.

Enigma Group Creative Director Brian Daly said the original commercial was one of the most recognised and loved the country has seen.

“It was a great pleasure to be able to bring such an iconic work back to life,” Brian said.

‘Not only is the RSPCA a very worthy and respected organisation, but for me, being able to work on giving one of this country’s best commercials a new lease of life has been very satisfying.”

For more information, contact Brian Daly, Enigma Group Creative Director, on 49255 100.

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