July 7th, 2011
Integrating on and offline experience
This is the stuff that integrates the social experience with the real world experience.
So far it’s only big (like CCA big) brands that have done a successful execution, but Luna Park are just on board for the winter break.
Check out the overseas Coca-Cola version.
Here’s the local Luna Park version.
Essentially, it’s wearing your Facebook login ID as a wrist band and checking in or ‘liking’ and updating your status from a pre-set number of options so as you can continue with your brand experience whilst simultaneously sharing it with your social network.
This style of true on-off-line integration is surely the next leap forward, combining the best of two macro trends the trendwatchers have been talking about for sometime now; Near Field Communication (NFC) and Location Based Advertising (LBA).
All this combined with the ever changing, always growing phenomena that is Social Media…
This area moves so swiftly, it’s a wonder anyone can keep up! But it sure is fun trying.
There’s your little tech / SocMed bite for the day.
Hat tip to @mumbrella for the heads up and the links.
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