December 2nd, 2011
Mitchel Hanlon Consulting gets a makeover
We love a brand challenge of any size. So when Mitchel Hanlon Consulting, a 15 strong multi-disciplinary professional services company based in Tamworth came knocking asking us to help refresh their brand, we were only too happy to help.
For a busy, fast growing company like this one, branding often comes second to the needs of their own clients. However, with a multitude of services on offer at Mitchel Hanlon Consulting, from property and land development, engineering services and project management to environmental, surveying, planning, agricultural and ecological services, the need for a consistent and striking brand was clear.
Our challenge focused around creating a brand and design that was contemporary and reflective of the company’s values, while remaining accessible and relevant to their local client bases.
Working closely with the client, our aim was to position Mitchel Hanlon Consulting as an industry leader; progressive, innovative and above all approachable. Since our relationship began 12 months ago we have worked across a range of collateral to develop and enhance the Mitchel Hanlon Consulting corporate and brand identity, including flyers, letterheads, business cards, newsletters and business templates.
However the biggest element of the brand refresh was the overhaul of the Mitchel Hanlon Consulting website and the development of a dedicated Facebook page. Creating a strong online presence was key to enhancing the brand. We were able to maintain the brand presence throughout the website while ensuring the site was easily accessible and user-friendly for clients.
For any company, regardless of size, delving into the world of social media can be a daunting task. Luckily, with help from our talented digital team, Mitchel Hanlon Consulting took the plunge, resulting in not only a great looking and functional Facebook profile but also some great results!
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