Enigma is a dynamic, Newcastle-based integrated communications company, specialising in marketing, advertising, media, interactive, design, strategy, PR and events
You can never have too many high-tech gizmos – just ask our digital team. Right now it’s funny glasses time in the Enigma Digital office because the gang’s just gotten their hands on Newcastle’s first 3D camera.
It’s their maiden voyage into the third dimension and they’re seeing big things ahead for clients.
Head of Digital Creative Glenn Cogan says using the camera for any kind of presentation “packs some serious punch”.
“There are so many ways it can be used,” Glenn says. “If you can imagine a property presentation with walk-throughs in 3D you start to get an idea of the way it can enhance what we are already doing.”
Yes, you’ll still need to wear glasses to see the footage properly, but that’s part of the service. Being the technology geeks they are, all you have to do is ask and they’re happy to give you a demo.
“The glasses are part of the whole experience and we can supply customized ones with your branding.”
The team is also loving its two new time-lapse cameras.
They’ve got two high-resolution time-lapse cameras in their collection – a solar-powered camera from the United States; and another with custom-designed housing made by the digital team.
“Time-lapse photography is useful because it gives you a high resolution, compressed record of an engineering feat, an event or anything it’s important to capture,” Glenn says.
“We used the solar-powered camera to shoot the building of Charlestown Square – it’s pretty cool to see a huge development like that go up in five minutes.”
Sex sells. Magic sells. And so does fun. Discovering how your target market plays games and teasing them in through the thrill of the hunt could well be the key to a successful digital marketing campaign. It’s called “gamification” and it’s a buzzword you need to know right now.
Enigma’s intrepid account manager Luke Tuckerman got the lowdown on why fun sells when he joined some of the world’s most influential digerati at the recent Digital Marketing and Media Summit.
Held at the Four Seasons Hotel in Sydney in May, the summit brought together a group of digital marketing gurus including authors Gabe Zichermann and Rachel Botsman, OMD Insight Director Ben Grill and Naked Communications founding partner Adam Ferrier.
“People play games because they want to win something – anything, even if it’s only a virtual reward,” Luke said.
“Gamification is taking the concepts of game playing and adapting them to marketing.
“There are four “types” of game players, or, for the purposes of gamification, four demographics – killers, achievers, socialisers and explorers.
“Gamification is identifying the demographic you want to target and shaping your digital marketing around it.
“It’s a brave new world of marketing and one that makes complete sense when you consider the way people are now interacting online.”
Luke is also unable to hide his excitement about the future of mobile and all that it holds.
“There is absolutely no doubt now that mobile is a media,” he said.
“The possibilities for mobile are endless – ‘near-field’ communication (your phone as an electronic swipe for everything, house key and credit card included!) is just one of them.”
The EnigmaCorp team is always excited about working with the fabulous Deborah Hutton, so when the time came to launch Mirvac’s second stunning penthouse suite at The Royal we couldn’t wait to roll our sleeves up and get in among the luxury!
Overlooking Newcastle Beach, it was the second penthouse suite brought to life by premium design and furniture company Coco Republic Interior Design.
Led by Senior Interior Designer Natasha Levak, the Coco team worked it’s design magic on the already incredible suite, transforming it into a chic, luxurious coastal home overlooking one of the world’s most iconic surf breaks.
It was our job to work with the Enigma account service team to put together a glittering exclusive evening of food and wine, hosted by Deborah and attended by some of Newcastle’s most well-known faces.
The twinkling lights of the ships on the horizon created the perfect ambience for the launch, with more than 140 people milling around the fabulous suite on the evening, “oohing” and “ahing” over every nook and cranny of the penthouse.
With gourmet canapes prepared by one of Newcastle’s top chefs (Rustica’s Mark Hosie) and matching wines supplied by Australian direct wine supplier Wine Selectors, it was another huge success – a night Newcastle will remember for a long time to come.
We’re all excited at Enigma because we’ve added three dynamic new talents from Sydney to the team. We were looking to fill very specific roles to fit the needs of our clients, and, thanks to some clever recruitment, we’ve now welcomed strategic planner/account director Kara Sullivan and senior designers Rochelle Ryan and Ana Zrnic into our happy fold.
Kara has worked in marketing and advertising for more than eight years and comes to us as a strategic planner working across all our key accounts. She’s also the account director working on GPT.
Originally from Sydney, Kara began her career as a brand manager for a global company. A passion for strategy and advertising led her to account management at Folk, an integrated agency in Sydney’s inner west, where she enjoyed partnering with clients such as Deloitte, GraysOnline, Macqaurie Bank and the NSW Government.
Rochelle is a senior designer with loads of experience in the property and retail sectors. Working on some of our key accounts, including Landcom, Rochelle’s contemporary style sits perfectly in the busy Enigma design studio.
Her experience across News Limited mastheads like Donna Hay Magazine, Vogue, GQ and Masterchef Magazine as well as her design work for Mirvac Retail and Sydney Water at her last appointment make her more than welcome!
Senior designer Ana comes to us from the funky Acid Green Digital Agency in Sydney and is currently relaxing on her honeymoon in the Maldives.
Ana finished her advanced diploma in Graphic and Multimedia Arts at CATC in 2004 and since then has worked across accounts like Optus, Blackberry and Brown Forman in print and web mediums.
Ah, the 1950’s, post Roswell New Mexico and the skies were full of flying saucers. Here’s a test bringing back those wonderful days. Cinema 4D original models composited over a background plate in Final Cut Pro. The amateur film look was also generated and added in Final Cut Pro. Keep watching the skies people!
Pepsi (full strength “Blue-Can”) tackles Coca-Cola directly in a rarely seen competitor dig that aired in the States yesterday in prime time.
The latest clever attack in the Cola-wars sees the competitor product shown (and rejected) which is an interesting strategy and one rarely employed by agencies.
Pepsi are attempting to ‘own’ the Northern Summer with increased spend and a renewed focus on the ‘Blue-Can’ brand after switching most of it’s major sponsorship from Pepsi to Pepsi Max.
At his Stanford University commencement speech, Steve Jobs, CEO and co-founder of Apple and Pixar, urges us to pursue our dreams and see the opportunities in life’s setbacks — including death itself.
Hey there. Season’s greeting!
Check out our latest newsletter – The Visibility issue, and a couple of TV commercials featured in the newsletter for TAFE WESTERN + BALANCE HEALTH CLUBS.
Enjoy!
One of television’s iconic commercials – the RSPCA’s “Animal Walk” – has been lovingly brought back to life and re-released to celebrate RSPCA Awareness Week (October 1-10).
The original commercial was restored and remastered as a labour of love by Newcastle agency Enigma Communication, with Rod Tamlyn of Original Works, who rearranged and orchestrated the music (All Things Bright and Beautiful), and the Lab Sydney, which provided many hours of digital enhancement to the vision.
As many people would remember, the original commercial featured a “catwalk” of bandaged animals and introduced Australians to their favourite wombat, which went on to become the RSPCA mascot. The commercial was also responsible for coining the RSPCA’s slogan “All creatures great and small”.
Originally written in 1988 by Sean Cummins, the commercial was the first of its kind to go to air in Australia and won the prestigious industry award MADC Commercial of the Year in 1988.
Enigma Group Creative Director Brian Daly said the original commercial was one of the most recognised and loved the country has seen.
“It was a great pleasure to be able to bring such an iconic work back to life,” Brian said.
‘Not only is the RSPCA a very worthy and respected organisation, but for me, being able to work on giving one of this country’s best commercials a new lease of life has been very satisfying.”
For more information, contact Brian Daly, Enigma Group Creative Director, on 49255 100.
SOME of the world’s biggest websites are taking sides as the most popular browser in history is phased out.
Internet Explorer 6 – for years the most popular program used to surf the web – is on the way out, with top sites dropping support for the ageing software.
You can never have too many high-tech gizmos – just ask our digital team. Right now it’s funny glasses time in the Enigma Digital office because the gang’s just gotten their hands on Newcastle’s first 3D camera.
