December 2nd, 2011
Up close and personal with the Pyjama King
It seemed everyone at Charlestown Square’s exclusive Spring Summer Fashion launch fell a little bit in love with Pyjama King Peter Alexander and his new season collection, including the local media, with the event covered on NBN News and several times in The Newcastle Herald.
At the new season launch to talk to the fashion media about his rise to fame as the man who made sleepwear fashionable, Alexander proved to be as warm and cuddly as his irresistible, trademark PJs.
As part of its Spring Summer Fashion Campaign, Charlestown Square treated Newcastle’s fashion media to an afternoon of luxury with an exclusive launch organised by EnigmaCorp and the GPT team. The afternoon was hosted by Charlestown Square fashion stylist Natalie Baker in the Gold Lounge of Reading Cinemas, with a panel of fashion experts who gave the media a taste of the trends to come.
We ensured journalists were treated to an afternoon to remember, beginning with artisan invitations created in our studio, high tea and champagne, gift bags, interviews and photographs with Peter Alexander and a limousine ride home.
Charismatic and full of fashion anecdotes, Alexander talked to the room about his career, which began with a “crazy idea” and lots of hard work at his mother’s kitchen table.
“Twenty years later I’m still a good Jewish son,” he told everyone. “Whenever I get off a plane, the first thing I do is ring Mum to tell her I’m safe!”
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